The Founders
A unified team of experts dedicated to helping your business thrive in a digital-first world.
Paul Javadi
Co-Founder, Senior Strategic Advisor
Paul Javadi is a seasoned senior leader known for his extensive expertise in Digital Transformation and go-to-market strategy across financial services and technology sectors. With significant roles at CIBC, Scotiabank International, and Empire Life, Paul excels in crafting and executing robust go-to-market strategy, driving growth, enhancing profitability, and delivering exceptional customer experiences. Paul also holds an MBA and CPA designation from the University of Toronto.
Mike Floyd
Co-Founder, Senior Strategic Advisor
An innovative financial services executive with decades of experience, Mike Floyd has a proven track record of driving strategic initiatives and achieving exceptional results. He has led groundbreaking projects and built high-performing teams worldwide. Mike brings a dynamic, forward-thinking approach to financial leadership, consistently delivering growth and innovation in the ever-changing industry. Mike has an MBA from Dalhousie University, is a Fellow of the Canadian Institute of Bankers, FICB, Associate of the Chartered Institute of Bankers in the UK, ACIB, and a former Certified Financial Planner, CFP.
Our Business Collaborators
Fadi Yaacoub
Brand & Media Senior Advisor
Canada, Québec, North America, EMEA
Fadi Yaacoub is a trusted C-Suite advisor specializing in brand strategy, thought leadership, and executive transformation. With over 20 years of experience in branding, media, and leadership strategy, he has collaborated with major Canadian media corporations across English and French markets to refine positioning, amplify influence, and build brands that command authority.
Charlyne McWilliams
PR & Communications Expert
United States
A seasoned, award-winning communications leader with more than 30 years of experience, including a background in journalism. Charlyne specializes in crafting strategic PR guidance, compelling messaging and creative branding solutions. She leverages her editorial expertise to develop and execute effective communication strategies. Proficient in guiding executives, Charlyne helps them refine their thought leadership voice and position them effectively to drive business growth.
Frank Massey
Enterprise Risk Management Expert
Canada
Frank Massey is a seasoned leader in enterprise risk management and digital transformation, known for integrating AI, ML, and predictive analytics to enhance governance, compliance, and risk functions. He has successfully built risk frameworks, led Basel programs, and consolidated enterprise risk strategies, driving both revenue growth and operational efficiency while fostering strong C-suite and board-level collaboration.
Karen Ryan
Business AI Architect Advisor
Canada
Karen Ryan is an accomplished business architect and digital transformation leader with expertise in bridging the gap between business and technology. She specializes in operating model transformation, business process optimization, and technology strategy. Currently, Karen focuses on leveraging GenAI and large language models (LLMs) to enhance productivity for knowledge workers, designing strategic, production-ready use cases that deliver measurable value.
